OUR MISSION

FLY OR FALL WAS FOUNDED IN 2018, WITH THE PURPOSE OF PROVIDING HIGH QUALITY CONTEMPORARY STREET AND LEISUREWEAR WHILE SPREADING POSITIVITY AND SELF-EMPOWERMENT THROUGHOUT THE GREATER COMMUNITY.

 

OUR SLOGAN, 'CHOOSE WISELY' OFFERS A SUBTLE REMINDER TO MAKE CHOICES THAT BENEFIT OURSELVES AND THOSE AROUND US. AS A BRAND, THE PRIMARY FOCUS OF FLY OR FALL IS TO ACT AS A BEACON OF POSITIVITY TO THOSE WHO MAY NEED IT.

AUSTRALIAN
MADE TO LAST. 

WE GO TO LENGTHS TO MAKE SURE

OUR GARMENTS ARE LOCALLY

AND ETHICALLY PRODUCED.

 

BY COLLABORATING WITH LOCAL AUSTRALIAN BUSINESSES,

OUR CLOTHING IS DETAILED AND SOURCED BOTH ETHICALLY AND RESPONSIBLY, WHILE DESIGNING AND PRINTING IS ALL DONE IN HOUSE.

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MADE TO MOVE.

OUR CLOTHING 

EACH PIECE IS CREATED WITH THE PURPOSE OF INSPIRING YOU TO 

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QUALITY OVER QUANTITY.

FASHION SHOULD BE MADE TO LAST.

ALL OF OUR MATERIALS HAVE BEEN SOURCED WITH HIGH QUALITY AND DURABILITY IN MIND; AS WE WANT TO PROVIDE CLOTHING THAT DOESN'T COST THE EARTH, AND CAN BE HANDED DOWN TO THE ONES WE LOVE WHEN WE NO LONGER NEED THEM.